Scales
Privacy-Motivated Switching Behaviour Scale (PMSB)
The Privacy-Motivated Switching Behaviour Scale (PMSB) is a psychometrically validated 3-item instrument measuring customer defection...
# Data Vulnerability
4 results
Scales
Negative WOM Intentions (Data Context) Scale (NWOM-D)
A comprehensive academic guide to the Negative WOM Intentions (Data Context) Scale (NWOM-D), detailing its...
September 18, 2026
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memjavad
Scales
Cognitive Trust (Data Context) Scale (CTD)
A comprehensive psychometric guide to the Cognitive Trust (Data Context) Scale (CTD), examining its theoretical...
September 18, 2026
•
memjavad
Scales
Data Use Transparency Scale
The Data Use Transparency Scale (DUTS), developed by Martin, Borah, and Palmatier (2017), is a...
September 18, 2026
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memjavad