Scales
Ad Evaluation (Credibility and Appeal) (AECA)
A psychometric review of the Ad Evaluation (Credibility and Appeal) (AECA) scale developed by De...
# De Pelsmacker
2 results
Scales
Fair Trade Purchase Intention Scale (FTPIS)
The Fair Trade Purchase Intention Scale (FTPIS) is a 6-item psychometric instrument measuring consumer purchase...