Scales
Value-Seeking Shopping Motivation (VSSM)
The Value-Seeking Shopping Motivation (VSSM) scale, developed by Arnold & Reynolds (2003), is a psychometric...
# Deal Proneness
3 results
Scales
Price-Based Sales Promotion Attitude (PBSPA)
A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et...
Scales
Deal Proneness Scale
A comprehensive psychometric and theoretical analysis of the Deal Proneness Scale (DPS-Deal) developed by Lichtenstein,...