Scales
Choice Heuristic (CH)
A comprehensive academic psychometric profile of the Choice Heuristic (CH) scale, developed by Peter R....
# Decision Making
49 results
Scales
Anticipated Regret of Losing a Gamble (AROL)
A comprehensive academic psychometric profile of the Anticipated Regret of Losing a Gamble (AROL) scale...
Scales
Advice Suitability
The Advice Suitability (AS) scale, developed by Gershoff, Mukherjee, and Mukhopadhyay (2007), is a validated...
Scales
Perceived Assortment Variety (PAV)
A psychometric review of the Perceived Assortment Variety (PAV) scale developed by Kahn and Wansink...
Scales
Time Pressure Perception (TPP)
A psychometric review of the Time Pressure Perception (TPP) scale developed by Suri and Monroe...
Scales
Performance Outcome Satisfaction (POS)
Explore the Performance Outcome Satisfaction (POS) scale developed by Michael Tsiros and Vikas Mittal. Learn...
Scales
Expertise (General) (EXPGEN)
Comprehensive academic overview of the Expertise (General) (EXPGEN) scale developed by Mishra, Umesh, and Stem...
Experiments
The Illusion of Control Experiment (Lottery Tickets) – Ellen Langer
An in-depth academic analysis of Ellen Langer's seminal 1975 lottery ticket experiment demonstrating the cognitive...
Scales
Value Conflict (Decision) (VCD)
The Value Conflict (Decision) (VCD) scale, developed by Burroughs and Rindfleisch (2002), is a 9-item...
Theories
Fuzzy-Trace Theory of Memory and Decision Making – Valerie F. Reyna & Charles Brainerd
A comprehensive academic analysis of Reyna and Brainerd's Fuzzy-Trace Theory, examining verbatim and gist memory...
Experiments
The Somatic Marker Hypothesis Experiments (Iowa Gambling Task) – Antonio Damasio and Antoine Bechara
A comprehensive academic analysis of the Somatic Marker Hypothesis, the Iowa Gambling Task experiments by...
Scales
Shopping Task Distraction (STD)
A comprehensive psychometric analysis of the Shopping Task Distraction (STD) scale developed by Sciandra, Inman,...