Theories
Unimodel of Persuasion – Arie W. Kruglanski & Erik P. Thompson
A comprehensive academic analysis of the Unimodel of Persuasion by Arie W. Kruglanski and Erik...
# Dual-Process Theory
32 results
Experiments
I-Knew-It-All-Along – Baruch Fischhoff The Belief Bias Experiment – Jonathan
A comprehensive academic analysis of Baruch Fischhoff's hindsight bias paradigm and Jonathan Evans's belief bias...
Theories
Social Intuitionist Model of Moral Judgment – Jonathan Haidt
A comprehensive academic analysis of Jonathan Haidt's Social Intuitionist Model, exploring affective primacy, moral dumbfounding,...
Scales
Price Liking Scale
A comprehensive academic analysis of the Price Liking Scale (PLK) developed by Keith S. Coulter...
Scales
Affective Ad Processing Scale (AAPS)
A comprehensive psychometric review of the Affective Ad Processing Scale (AAPS; Sundar, Kardes, & Wright,...
Scales
Ad Message Attention Scale
The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...
Scales
Gut Feelings Questionnaire for General Practitioners
The Gut Feelings Questionnaire for General Practitioners (Pluis/Niet-Pluis vragenlijst voor huisartsen) is a validated psychometric...
Experiments
Studies – Tali Sharot The Belief Bias Experiment – Jonathan Evans The Backfire
An academic examination of cognitive bias, syllogistic reasoning by Jonathan Evans, Tali Sharot's neurocognitive studies,...
Scales
Situation-Specific Thinking Style Scale
A comprehensive psychometric review and complete test instrument for the Situation-Specific Thinking Style Scale (STSS)...
Theories
Minority Influence Theory (Conversion Theory) – Serge Moscovici
A comprehensive academic analysis of Serge Moscovici's Conversion Theory, exploring minority influence, behavioral consistency, and...
Scales
Need for Cognition Scale (NCS)
A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...
Scales
Rational-Experiential Inventory (REI)
A comprehensive psychometric guide to the Rational-Experiential Inventory (REI-40) developed by Pacini & Epstein, evaluating...