Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
# Emotional Brand Attachment
3 results
Scales
Brand Co-Experience Scale (BCEX)
The Brand Co-Experience Scale (BCEX) is a validated 4-item psychometric measure developed by Dunn and...
Scales
Emotional Brand Attachment Scale
A comprehensive academic guide to the Emotional Brand Attachment Scale (EBA) by Thomson, MacInnis, and...