Experiments
The Facebook Emotional Contagion Experiment – Adam Kramer, Jamie Guillory, and Jeffrey Hancock
A comprehensive academic analysis of the 2014 Facebook emotional contagion study, detailing its methodology, ethical...
# Emotional Contagion
5 results
Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
Experiments
The Emotional Contagion Experiment (Facebook) – Adam Kramer, Jamie Guillory, and Jeffrey Hancock
A comprehensive academic analysis of the 2014 Facebook emotional contagion experiment conducted by Adam Kramer,...
Scales
Empathic Response to Advertising Drama (ERAD)
The Empathic Response to Advertising Drama (ERAD) scale is a 5-item psychometric instrument developed by...
Scales
Celebrity Image Salience Scale
The Celebrity Image Salience Scale (CISS) is a psychometric tool developed by Jonathan Hasford, David...