Scales
Congruence (Self with Brand) (CON)
A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...
# Escalas and Bettman
2 results
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...