Scales
Destination Personality Scale
The Destination Personality Scale (DPS-Dest), created by Yuksel Ekinci and Sameer Hosany, adapts Aaker's brand...
# Excitement
3 results
Scales
Customer Delight Scale (CDS-Delight)
The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,...
Scales
Brand Personality Scale (BPS)
A comprehensive psychometric review of the Brand Personality Scale (BPS) developed by Jennifer Aaker, detailing...