Scales
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
# Experiential Marketing
5 results
Scales
Subjective Leisure Scales
The Subjective Leisure Scales (SLS), developed by Lynette S. Unger and Jerome B. Kernan in...
Scales
Brand Experience Scale (BES)
A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...
Scales
Consumer Awe Scale (CAS-Awe)
The Consumer Awe Scale (CAS-Awe) is a multidimensional psychometric instrument measuring perceived vastness, need for...
Scales
Memorable Tourist Experience Scale (MTES)
A comprehensive psychometric guide to the Memorable Tourist Experience Scale (MTES) developed by Jong-Hee Kim....