Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
# Expertise
3 results
Theories
Five-Stage Model of Adult Skill Acquisition – Hubert Dreyfus & Stuart Dreyfus
A comprehensive academic analysis of Hubert and Stuart Dreyfus's Five-Stage Model of Adult Skill Acquisition,...
Scales
Influencer Credibility & Authenticity Scale (ICAS)
A comprehensive psychometric review of the Influencer Credibility & Authenticity Scale (ICAS), examining its four...