Scales
Congruence (Self with Brand) (CON)
A psychometric review of the Congruence (Self with Brand) (CON) scale by Breivik and Thorbjørnsen...
# extended self
10 results
Scales
Congruence (Self with Brand) (CON)
A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...
Scales
Brand Engagement in Self-Concept (BEIS)
Comprehensive academic guide and psychometric review of the Brand Engagement in Self-Concept (BEIS) scale, developed...
Scales
Affective Product Attachment (APA)
A comprehensive academic psychometrics review of the Affective Product Attachment (APA) scale developed by McAlexander,...
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...
Scales
Motivation to Search for Donatable Possessions (MSDP)
Comprehensive academic psychometric review of the Motivation to Search for Donatable Possessions (MSDP) scale by...
Scales
Emotional Product Attachment (EPA)
A comprehensive psychometric guide to the Emotional Product Attachment (EPA) scale, measuring affective bonds and...
Scales
Attachment to Possessions Scale
A comprehensive academic analysis of the Attachment to Possessions Scale (APS) developed by Ball and...
Scales
Belk Materialism Scales (BELK-MAT)
The Belk Materialism Scales (BELK-MAT) is a foundational 24-item psychometric instrument developed by Russell W....
Scales
Brand Engagement in Self-Concept Scale (BESC)
The Brand Engagement in Self-Concept Scale (BESC) is an 8-item psychometric tool measuring an individual's...