Scales
Affective Response to the Ad (Fear) (ARTT)
The Affective Response to the Ad (Fear) (ARTT) is a 3-item unipolar psychometric scale developed...
# Fear Appeals
2 results
Scales
Ad-Induced Fear Response (AIFR)
A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...