Scales
Cognitive In-Game Brand Engagement (CIBE)
A comprehensive academic overview of the Cognitive In-Game Brand Engagement (CIBE) scale developed by Berger...
# Gamification
5 results
Scales
Affective In-Game Brand Engagement (AIBE)
A comprehensive psychometric review of the Affective In-Game Brand Engagement (AIBE) scale developed by Berger...
Scales
Perceived Object Playfulness (POP)
A psychometric review of the Perceived Object Playfulness (POP) scale, examining its theoretical roots in...
Scales
Active Participation (AP)
A comprehensive psychometric overview of the Active Participation (AP) scale (Müller-Stewens et al., 2017), examining...
Scales
Gamification Engagement Scale (GES)
The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...