Scales
Consumption Occasion Hedonic-Utilitarian (COHU)
The Consumption Occasion Hedonic-Utilitarian (COHU) scale, developed by Kirk L. Wakefield and J. Jeffrey Inman...
# Hedonic Consumption
9 results
Scales
Hedonic Consumption Pleasure (HCP)
The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...
Scales
Hedonic Product Pleasurability (HPP)
A comprehensive psychometric review of the Hedonic Product Pleasurability (HPP) scale developed by Baba Shiv...
Scales
General Shopping Involvement (GSI)
The General Shopping Involvement (GSI) scale is a psychometric instrument designed to assess an individual's...
Scales
Brand Luxury Perception
A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...
Scales
Product Category Purchase Pleasure Scale (IPCP)
A psychometric review of the Product Category Purchase Pleasure Scale (IPCP), a 3-item measure of...
Scales
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Scales
Travel Involvement Scale (TIS)
Comprehensive academic overview of the Travel Involvement Scale (TIS), evaluating tourist involvement across Pleasure, Sign...