Scales
Advertised Brand Purchase Intention Scale (WPAB)
The Advertised Brand Purchase Intention Scale (WPAB) is a psychometrically validated 3-item measure designed by...
# Implicit Egotism
3 results
Scales
Price Liking Scale
A comprehensive academic analysis of the Price Liking Scale (PLK) developed by Keith S. Coulter...
Experiments
The Name-Letter Effect Experiment – Jozef Nuttin
A comprehensive academic analysis of Jozef Nuttin's seminal name-letter effect experiment, exploring implicit egotism, methodology,...