Scales
External Search Effort (ESE)
A comprehensive academic psychometric profile of the External Search Effort (ESE) scale, detailing its theoretical...
# Information Processing
9 results
Scales
Attitude Toward the Ad (Memorable) (ATTA)
The Attitude Toward the Ad (Memorable) (ATTA) scale is a 3-item Likert measurement tool designed...
Scales
Ad Cognitive Quality Evaluation (ACQE)
The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...
Scales
Desire for Precise Product Information (DPPI)
A comprehensive academic evaluation of the Desire for Precise Product Information (DPPI) scale, developed by...
Scales
Webpage Informativeness (WI)
A detailed psychometric examination of the Webpage Informativeness (WI) scale adapted by Bleier, Harmeling, and...
Scales
Written Information Processing Fluency (WIPF)
A comprehensive psychometric guide to the Written Information Processing Fluency (WIPF) scale, developed by Hildebrand...
Scales
Need for Cognition Scale (NCS)
A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...
Scales
Style of Processing Scale (SOP)
The Style of Processing Scale (SOP), created by Terry L. Childers, Michael J. Houston, and...
Scales
In-Store Decision Making Scale (ISDMS)
Comprehensive academic overview of the In-Store Decision Making Scale (ISDMS), measuring unplanned purchasing tendency, in-store...