Experiments
The Brand Personality Studies – Jennifer Aaker
A comprehensive academic analysis of Jennifer Aaker's brand personality framework, examining its theoretical roots, five...
# Jennifer Aaker
4 results
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
Scales
General Company Commitment (Aaker) (GCCA)
A comprehensive psychometric analysis of the General Company Commitment (Aaker) (GCCA) scale, developed by Jennifer...
Scales
Brand Personality Scale (BPS)
A comprehensive psychometric review of the Brand Personality Scale (BPS) developed by Jennifer Aaker, detailing...