Scales
Excitement (EXC)
A comprehensive psychometric guide to the Excitement (EXC) scale from Jennifer Aaker's Brand Personality framework,...
# Jennifer Aaker
8 results
Scales
Donor Motivation (Self-Expression) (DM)
A comprehensive academic psychometric profile of the Donor Motivation (Self-Expression) (DM) scale developed by Cassie...
Scales
Brand Personality (Sophistication) (BP)
A comprehensive psychometric guide to the Brand Personality (Sophistication) scale by Jennifer L. Aaker (1997),...
Scales
Brand Personality (Ruggedness)
A comprehensive psychometric overview of the Brand Personality (Ruggedness) dimension by Jennifer L. Aaker (1997),...
Experiments
The Brand Personality Studies – Jennifer Aaker
A comprehensive academic analysis of Jennifer Aaker's brand personality framework, examining its theoretical roots, five...
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
Scales
General Company Commitment (Aaker) (GCCA)
A comprehensive psychometric analysis of the General Company Commitment (Aaker) (GCCA) scale, developed by Jennifer...
Scales
Brand Personality Scale (BPS)
A comprehensive psychometric review of the Brand Personality Scale (BPS) developed by Jennifer Aaker, detailing...