Experiments
Payne, and Christopher Puto The Compromise Effect Experiment – Itamar Simonson
A comprehensive academic analysis of the compromise effect and context-dependent choice paradigms established by Itamar...
# John W Payne
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Experiments
Benartzi The Decoy Effect Experiment (Asymmetric Dominance) – Joel Huber, John
A comprehensive academic analysis of the decoy effect, exploring Huber, Payne, and Puto's discovery of...