Scales
Price-Value Appraisal (PVA)
A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....
# Kent B. Monroe
3 results
Scales
Perceived Product Price Level (PPPL)
A comprehensive academic guide and psychometric analysis of the Perceived Product Price Level (PPPL) scale...
Scales
Perceived Price Sacrifice (11-Point) (PPS11)
Comprehensive academic overview of the Perceived Price Sacrifice (11-Point) (PPS11) scale developed by Rashmi Adaval...