Scales
Arousal-Seeking Tendency (AST)
Comprehensive academic overview of the Arousal-Seeking Tendency (AST) scale developed by Dawson, Bloch, and Ridgway...
# Likert Scale
31 results
Scales
Affective Response to Brand (ARTB)
A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...
Scales
Service Personalization Effort (SPE)
Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...
Scales
Overall Service Purchase Satisfaction (OSPS)
A psychometric review of the Overall Service Purchase Satisfaction (OSPS) scale developed by Maxham and...
Scales
Internet Usage (Time) (INTTIME)
A comprehensive academic profile of the Internet Usage (Time) (INTTIME) scale developed by Charla Mathwick...
Scales
Indexicality (Actual Contact) (IDXACT)
The Indexicality (Actual Contact) (IDXACT) scale is a 3-item psychometric measure developed by Kent Grayson...
Scales
Product Image Generality (PIMGEN)
A comprehensive psychometric overview of the Product Image Generality (PIMGEN) scale, developed by Laroche, Yang,...
Scales
Sophisticated Consumer Self-Concept
Comprehensive academic overview of the Sophisticated Consumer Self-Concept (SCSC) scale developed by Christopher A. Summers,...
Scales
In-Store Shopping Stress (ISS)
The In-Store Shopping Stress (ISS) scale is a 5-item psychometric instrument evaluating the degree to...
Scales
Decision Regret Scale
A comprehensive academic psychometric profile of the 3-item Decision Regret (DR) Scale adapted by Parker,...
Scales
Decision Conflict (DCon)
A comprehensive psychometric review of the Decision Conflict (DCon) scale developed by Morgan K. Ward...
Scales
Decision Comfort (DC)
A comprehensive psychometric guide to the Decision Comfort (DC) scale developed by Parker, Lehmann, and...