Experiments
Daniel Kahneman The Endowment Effect Experiment (The Mug Study) – Daniel
A comprehensive academic analysis of Daniel Kahneman's seminal 1990 mug study, examining the endowment effect,...
# Loss Aversion
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Theories
Prospect Theory – Amos Tversky & Daniel Kahneman
A comprehensive academic analysis of Prospect Theory by Amos Tversky and Daniel Kahneman, examining behavioral...