Scales
Demotion (Customer Status) (DEM)
The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...
# Loyalty Programs
2 results
Scales
Customer Special Treatment Entitlement Scale
A psychometric review of the Customer Special Treatment Entitlement Scale (CSTE), evaluating its theoretical foundations,...