Scales
Consumer Attitudes Toward Marketing and Consumerism Scale
The Consumer Attitudes Toward Marketing and Consumerism Scale (CATMC), developed by Hiram C. Barksdale and...
# Macromarketing
2 results
Scales
Socially Responsible Consumption Behavior (SRCB)
Explore the Socially Responsible Consumption Behavior (SRCB) scale developed by John H. Antil (1984). Learn...