Scales
Cognitive Resource Demands (CRD)
A comprehensive psychometric review of the Cognitive Resource Demands (CRD) scale developed by Katherine White...
# Manipulation Check
29 results
Scales
Attractiveness (ATT)
A comprehensive psychometric guide to the Attractiveness (ATT) scale developed by Jennifer J. Argo and...
Scales
Appeal Type (Charity) (AT)
Comprehensive academic overview of the Appeal Type (Charity) (AT) scale developed by White and Peloza...
Scales
Affective Response to the Ad (Fear) (ARTT)
The Affective Response to the Ad (Fear) (ARTT) is a 3-item unipolar psychometric scale developed...
Scales
Time Pressure Perception (TPP)
A psychometric review of the Time Pressure Perception (TPP) scale developed by Suri and Monroe...
Scales
Service Failure Severity Perception (SFSP)
A comprehensive psychometric guide to the Service Failure Severity Perception (SFSP) scale developed by Hess,...
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
Scales
Congruence (General) (CONG)
A comprehensive academic psychometric profile of the Congruence (General) (CONG) scale developed by Rifon et...
Scales
Closure Concern (CLCNC)
Comprehensive academic overview of the Closure Concern (CLCNC) scale developed by Kardes et al. (2004),...
Scales
Written Stimulus Evaluation (WSE)
The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...
Scales
Ad Humor Perception (Semantic Differential) (AHPSD)
A comprehensive psychometric guide to the Ad Humor Perception (Semantic Differential) (AHPSD) developed by Chattopadhyay...
Scales
Perceived Stimulus Abstractness
A comprehensive psychometric review of the Perceived Stimulus Abstractness (PSA) scale developed by Aggarwal and...