Scales
Ad Character Social Conformity (ACSC)
The Ad Character Social Conformity (ACSC) scale, developed by Youn, Park, and Eom (2019) from...
# Manipulation Check
29 results
Scales
State Belongingness (SB)
A comprehensive academic guide to the State Belongingness (SB) scale, exploring its psychometric properties, theoretical...
Scales
Ad-Induced Fear Response (AIFR)
A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...
Scales
Interpersonal Suspicion (IPS)
A comprehensive psychometric guide to the Interpersonal Suspicion (IPS) scale developed by Packard, Gershoff, and...
Scales
Felt Social Exclusion (FSE)
A comprehensive psychometric guide to the Felt Social Exclusion (FSE) scale, a 3-item instrument measuring...
Scales
Perceived Interpersonal Similarity (PIS)
A comprehensive academic analysis of the Perceived Interpersonal Similarity (PIS) scale, a 3-item psychometric measure...
Scales
Active Participation (AP)
A comprehensive psychometric overview of the Active Participation (AP) scale (Müller-Stewens et al., 2017), examining...
Scales
Decision Conflict (DCon)
A comprehensive psychometric review of the Decision Conflict (DCon) scale developed by Morgan K. Ward...
Scales
Ad Gain-Loss Framing Perception (AGLFP)
A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...
Scales
Ad Message Concrete Construal Level
The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...
Scales
Ad Message Abstract Construal Level (AMCL-A)
Comprehensive academic overview of the Ad Message Abstract Construal Level (AMCL-A) scale, detailing its psychometric...
Scales
Perceived Response Publicity Scale
A comprehensive psychometric overview of the Perceived Response Publicity Scale (White, Simpson, & Argo, 2014),...