Scales
Cause-Related Marketing Motive Attributions (Egoistic) (CRMM)
A psychometric review of the Cause-Related Marketing Motive Attributions (Egoistic) (CRMM) scale developed by Ellen,...
# Marketing Ethics
8 results
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
Scales
Alienation (Consumer) (ALI)
Comprehensive academic guide to the Consumer Alienation from the Marketplace Scale (ALI), developed by Neil...
Scales
Sponsor Self-Interest Perception (SSIP)
The Sponsor Self-Interest Perception (SSIP) scale is a three-item psychometric semantic differential instrument developed by...
Scales
Company Overseas Labour Practice Attitude (COLPA)
The Company Overseas Labour Practice Attitude (COLPA) scale is a 5-item psychometric instrument developed by...
Scales
Corporate Philanthropy Attitude (CPA)
Comprehensive academic overview of the Corporate Philanthropy Attitude (CPA) scale developed by Xie and Keh...
Scales
Consumer Discontent Scale
An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...
Scales
Consumer Alienation From the Marketplace Scale (CAFM)
A comprehensive psychometric review of the Consumer Alienation From the Marketplace Scale (CAFM), developed by...