Scales
Brand Extension Fit (General) — DelVecchio & Smith (BEFGDS)
Comprehensive psychometric review of the Brand Extension Fit (General) scale by Devon DelVecchio and Daniel...
# Marketing Research
18 results
Scales
Product Utilitarian Function (PUTF)
The Product Utilitarian Function (PUTF) scale is a 6-item psychometric instrument developed by Grewal, Mehta,...
Scales
Customer Journey Effectiveness (CJE)
The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...
Scales
ACSI Brand Satisfaction (ACSI-BS)
A comprehensive psychometric review of the ACSI Brand Satisfaction (ACSI-BS) subscale, detailing its theoretical foundation,...
Scales
Reviewer Effort Perception (REP)
The Reviewer Effort Perception (REP) scale is a psychometric instrument designed to evaluate reader perceptions...
Scales
Retail Store Loyalty Intentions (RSLI)
A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...
Scales
Word-of-Mouth Likelihood Scale (WOMG)
Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...
Scales
Company Product Purchase Intention Scale
The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...
Scales
Hedonic Shopping Orientation Scale
A psychometric review of the Hedonic Shopping Orientation Scale (HESO), evaluating its theoretical foundations, structural...
Scales
Product Category Purchase Pleasure Scale (IPCP)
A psychometric review of the Product Category Purchase Pleasure Scale (IPCP), a 3-item measure of...
Scales
Comparative Brand Attitude Scale (CBAS)
An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...
Scales
Perceived Ad Incongruence Scale (PAIS)
A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...