Scales
Attitude Toward the Ad (Comprehension) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Comprehension) (ATTA) scale, detailing its...
# Marketing Science
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Scales
Perceived CSR Ability (PCSRA)
The Perceived CSR Ability (PCSRA) scale is a 3-item psychometric measure created by Jin and...
Scales
Attitude Toward Customer Referral Programs (ACRP)
Comprehensive academic overview of the Attitude Toward Customer Referral Programs (ACRP) scale, detailing its psychometric...
Scales
Brand Importance Scale
An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...