Scales
Consumption Shame Affect (CSA)
The Consumption Shame Affect (CSA) scale, adapted from Marsha L. Richins' Consumption Emotion Set (CES),...
# Marsha Richins
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Scales
Consumer Assertiveness and Aggressiveness Scale (CAAS)
A comprehensive psychometric appraisal of the Consumer Assertiveness and Aggressiveness Scale (CAAS) developed by Marsha...
Scales
Materialism Measure (MM)
A comprehensive psychometric guide to the Materialism Measure (MM; Richins, 1987), assessing consumer materialism, media...
Scales
Consumption Emotions Set (CES)
A comprehensive psychometric and theoretical review of Marsha L. Richins' Consumption Emotions Set (CES), detailing...
Scales
Materialism Values Scale (MVS)
A comprehensive academic guide to the Materialism Values Scale (MVS) developed by Marsha L. Richins...