Theories
Parasocial Interaction Theory – Donald Horton & R. Richard Wohl
A comprehensive academic analysis of Horton and Wohl's parasocial interaction theory, examining mediated intimacy, theoretical...
# mass communication
2 results
Theories
Agenda-Setting Theory – Maxwell McCombs & Donald Shaw
A comprehensive academic analysis of Agenda-Setting Theory by Maxwell McCombs and Donald Shaw, tracing its...