Scales
Website Visual Attractiveness (WVA)
An exhaustive psychometric profile of the Website Visual Attractiveness (WVA) subscale from the Experiential Value...
# Mathwick Malhotra Rigdon
2 results
Scales
Website Entertainment Value (WEV)
Comprehensive academic overview of the Website Entertainment Value (WEV) subscale developed by Mathwick, Malhotra, and...