Scales
Perceived Object Value (POV)
A comprehensive psychometric analysis of the Perceived Object Value (POV) scale, developed by Erica Mina...
# Mental Accounting
7 results
Experiments
Accounting Experiments (Theater Ticket Problem) – Richard Thaler The House Money
An academic investigation of mental accounting experiments, focusing on the Theater Ticket Problem and Richard...
Scales
Dysfunctional Travel Spending Scale
An in-depth academic review of the Dysfunctional Travel Spending Scale (DTSS), examining its psychometric properties,...
Scales
Spendthrift–Tightwad Scale
A comprehensive academic analysis of the Spendthrift–Tightwad Scale (STS), developed by Rick, Cryder, and Loewenstein...
Theories
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...
Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...