Scales
Refund Claim Likelihood (RCL)
Comprehensive academic overview of the Refund Claim Likelihood (RCL) scale developed by Monika Kukar-Kinney and...
# Monika Kukar-Kinney
2 results
Scales
Price Perception (Store Comparison) (PP)
A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...