Scales
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...
# Narrative Persuasion
4 results
Scales
Empathic Response to Advertising Drama (ERAD)
The Empathic Response to Advertising Drama (ERAD) scale is a 5-item psychometric instrument developed by...
Scales
Narrative Reflection (NR)
A detailed psychometric overview of the Narrative Reflection (NR) scale developed by Anne Hamby and...
Scales
Narrative Transportation Scale
Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...