Scales
Empathic Response to Advertising Drama (ERAD)
The Empathic Response to Advertising Drama (ERAD) scale is a 5-item psychometric instrument developed by...
# narrative transportation
5 results
Scales
Ad-Evoked Product Usage Imagery (APUI)
A comprehensive psychometric guide to the Ad-Evoked Product Usage Imagery (APUI) scale developed by Jennifer...
Scales
Virtual Reality Environment Engagement (VREE)
A comprehensive psychometric review of the Virtual Reality Environment Engagement (VREE) scale, examining its theoretical...
Scales
Narrative Reflection (NR)
A detailed psychometric overview of the Narrative Reflection (NR) scale developed by Anne Hamby and...
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...