Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
# narrative transportation
7 results
Scales
Iconicity with Fiction (ICONFIC)
The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...
Scales
Empathic Response to Advertising Drama (ERAD)
The Empathic Response to Advertising Drama (ERAD) scale is a 5-item psychometric instrument developed by...
Scales
Ad-Evoked Product Usage Imagery (APUI)
A comprehensive psychometric guide to the Ad-Evoked Product Usage Imagery (APUI) scale developed by Jennifer...
Scales
Virtual Reality Environment Engagement (VREE)
A comprehensive psychometric review of the Virtual Reality Environment Engagement (VREE) scale, examining its theoretical...
Scales
Narrative Reflection (NR)
A detailed psychometric overview of the Narrative Reflection (NR) scale developed by Anne Hamby and...
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...