# Negative Word-of-Mouth

2 results
All 2 Scales 2
Scales

Negative Word-of-Mouth Scale (NEGWOM)

Comprehensive academic overview of the Negative Word-of-Mouth Scale (NEGWOM) by Ashley & Noble (2014), detailing...

September 12, 2026 • memjavad
Scales

Brand Hate Scale (BHS)

A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its theoretical origins, factor...

September 5, 2026 • memjavad