Scales
Attitude Toward the Ad’s Format (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad's Format (ATTA) scale developed by...
# Online Advertising
3 results
Scales
Ad Format Beliefs (Annoyance) (AFB)
The Ad Format Beliefs (Annoyance) (AFB) scale is a 4-item unipolar instrument developed by Kelli...
Scales
Website Distributive Justice Scale (JWD)
A comprehensive psychometric guide to the Website Distributive Justice Scale (JWD), measuring consumer perceptions of...