Scales
Attitude Toward the Brand of Beer (Cognitive) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand of Beer (Cognitive) (ATTB) scale,...
# Pamela M. Homer
3 results
Scales
Attitude Toward the Brand of Beer (Affective) (ATTB)
A comprehensive academic analysis of Homer's (2006) Attitude Toward the Brand of Beer (Affective) (ATTB)...
Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...