Experiments
Robert Axelrod The Paradox of Choice (The Jam Study) – Sheena Iyengar and Mark
A comprehensive academic analysis of choice overload, examining Sheena Iyengar and Mark Lepper's Jam Study...
# Paradox of Choice
2 results
Scales
Maximization Scale
A comprehensive psychometric review of the Maximization Scale (MAX) by Schwartz et al. (2002) and...