Scales
Physical Tangibility Perception (PTP)
The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...
# Perceived Risk
10 results
Scales
Environmental Vulnerability Perception (EVP)
A comprehensive psychometric evaluation of the Environmental Vulnerability Perception (EVP) scale, an instrument designed to...
Scales
Online Purchase Risk
The Online Purchase Risk (OPR) scale by Darke et al. (2016) is a validated 3-item...
Scales
Data Privacy Vulnerability (DPV)
A comprehensive academic analysis and psychometric profile of the Data Privacy Vulnerability (DPV) scale developed...
Scales
Product Category Choice Uncertainty Scale (IPCU)
A psychometric and theoretical analysis of the Product Category Choice Uncertainty Scale (IPCU), measuring subjective...
Scales
New Involvement Profile (NIP)
A comprehensive academic analysis of the New Involvement Profile (NIP) developed by Kapil Jain and...
Scales
Consumer Involvement Profiles (CIP)
The Consumer Involvement Profiles (CIP), developed by Gilles Laurent and Jean-Noël Kapferer (1985), is a...
Scales
Components of Involvement (CP)
An in-depth academic review of Lastovicka and Gardner's (1979) Components of Involvement (CP) scale, decomposing...
Scales
Quality-Purchase Interaction Model Questionnaire
The Quality-Purchase Interaction Model Questionnaire (QPIMQ) is an academic psychometric instrument developed by Shareef, Kumar,...
Scales
Mobile Commerce Adoption Scale (MCAS)
A comprehensive academic analysis of the Mobile Commerce Adoption Scale (MCAS) developed by Wu and...