Scales
Salesperson Customer Orientation (SCO)
A psychometric review and scale manual for the five-item Salesperson Customer Orientation (SCO) scale adapted...
# Personal Selling
3 results
Scales
Perceived Functional Salesperson Orientation Scale
The Perceived Functional Salesperson Orientation Scale (PFCO) measures a customer's perception of a salesperson's task-oriented...
Scales
Selling Orientation–Customer Orientation Scale (SOCO)
An extensive academic overview of the Selling Orientation–Customer Orientation Scale (SOCO) developed by Saxe and...