Scales
Consumer Marketplace Bargaining Confidence
A psychometric review of the Consumer Marketplace Bargaining Confidence (CMBC) scale developed by Bearden, Hardesty,...
# persuasion knowledge
10 results
Scales
Product Placement Attitude (PPA)
A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...
Scales
Advertising Skepticism (ADSK)
A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...
Scales
Ad-Evoked Positive Mood (AEPM)
The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...
Scales
Greenwashing Ad Perception (GAP)
A comprehensive psychometric overview of the Greenwashing Ad Perception (GAP) scale developed by Schmuck, Matthes,...
Scales
Perceived Source Aggressiveness (PSA)
The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...
Scales
Interpersonal Suspicion (IPS)
A comprehensive psychometric guide to the Interpersonal Suspicion (IPS) scale developed by Packard, Gershoff, and...
Scales
Pricing Tactic Persuasion Knowledge Scale
The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...
Scales
Consumer Self-Confidence Scale (CSC)
A psychometric review and complete test guide for the Consumer Self-Confidence Scale (CSC) developed by...
Scales
Advertising Scepticism Scale (SKEP)
A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...