Theories
Heuristic-Systematic Model of Persuasion – Shelly Chaiken
A comprehensive academic examination of Shelly Chaiken's Heuristic-Systematic Model (HSM), detailing cognitive processing modes, motivations,...
# Persuasion Theory
2 results
Theories
Elaboration Likelihood Model (ELM) – Richard E. Petty & John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model, examining dual-process persuasion, cognitive...