Scales
Comparison Valence of the Ad (CVOT)
Comprehensive psychometric review of the Comparison Valence of the Ad (CVOT) scale developed by Chung-Chau...
# Persuasion
25 results
Scales
Cognitive Resource Demands (CRD)
A comprehensive psychometric review of the Cognitive Resource Demands (CRD) scale developed by Katherine White...
Scales
Cognitive Resource Demands (CRD)
A comprehensive guide to the Cognitive Resource Demands (CRD) scale developed by Punam Anand Keller...
Scales
Certainty (CER)
Comprehensive psychometric evaluation and review of the Certainty (CER) scale, an established 4-item instrument measuring...
Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
Scales
Affective Response to the Ad (Guilt) (ARTT)
The Affective Response to the Ad (Guilt) (ARTT) scale is a 3-item unipolar psychometric instrument...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Expertise (Source) (EXPSRC)
A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
Scales
Ad Credibility (General) (ADCREDG)
The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...
Scales
Attitude Confidence (ATTCON)
The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...