Scales
Information Believability (INFBEL)
A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...
# Persuasion
25 results
Scales
Written Stimulus Evaluation (WSE)
The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...
Scales
Ad Informativeness Evaluation (AIE)
A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...
Scales
Ad Stimulating Affective Appeal (ASAA)
The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...
Scales
Attitude Certainty
An exhaustive psychometric review of the Attitude Certainty (AttCert) measure, detailing its theoretical origins within...
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...
Theories
Psychological Reactance Theory – Jack W. Brehm
A comprehensive academic analysis of Jack W. Brehm's Psychological Reactance Theory, exploring theoretical foundations, mechanics,...
Scales
Source Credibility and Usefulness Scale (SCUS)
A comprehensive psychometric guide to the Source Credibility and Usefulness Scale (SCUS) developed by Park...
Scales
Behavioral Attitude Scale (BAS-Yoon)
A comprehensive academic analysis and psychometric profile of the Behavioral Attitude Scale (BAS-Yoon), evaluating construct...
Scales
Ad Message Attention Scale
The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...
Scales
Argument Strength Scale (ASS)
A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...
Scales
Need for Affect Scale
The Need for Affect Scale (NFA) is a psychometric tool measuring individual differences in the...