Scales
Self-Congruity with Destination Scale (SCDS)
Comprehensive academic overview of the Self-Congruity with Destination Scale (SCDS), examining theoretical foundations, psychometric validity,...
# Place Branding
2 results
Scales
Destination Image Scale (DIS)
Comprehensive academic overview of the Destination Image Scale (DIS) developed by Baloglu and McCleary (1999),...