Scales
Brand Affordability Perception (BAP)
The Brand Affordability Perception (BAP) scale is a 3-item psychometric measurement tool adapted by De...
# Price Perception
3 results
Scales
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...